Management Team

David Workman, President and CEO

David has over a decade of leadership experience in the commercial roofing industry working on both the manufacturing and contracting side.  He has a bachelor’s degree from the University of Arkansas Little Rock in Industrial Management and attended the University of Arkansas Little Rock School of Law.   David’s passionate about delivering great customer service and exceeding customer expectations.   He actively works with the board of directors to ensure the consistent and professional performance of the RoofConnect organization. He is a member of Roof Consultants Institute, Professional Retail Store Maintenance, National Roofing Contractor Association, and sits on the board for the Center for Environmental Innovation in Roofing and the Roofing Alliance.

Jarred Crow, CFO

Jarred has been in public accounting nearly ten years and was an Accountant with Pricewaterhouse Coopers before joining RoofConnect in 2010. No matter how big or small the challenge, Jarred will always embrace it with the same positive, “I will get it done to the best of my abilities”, outlook!


Wade Crosswhite, Vice President of Sales

Wade has over a decade of experience in finance and accounting with Fortune 500 companies.  He joined RoofConnect in 2007 as our Accounting Controller and CFO.  In 2010, Wade accepted the Vice President of Sales position.

Eric Harrison, RRO, Vice President of Technical Services

Eric has a decade of experience in the roofing industry. Eric is the Vice President of Technical Services department and oversees all roofing surveys and project management. He has managed the portfolio for the largest retailer in the world since 2002. He is a Registered Roof Observer and a member of RCI and PRSM.



Jeremy Hill, Vice President of Operations

Jeremy has over a decade of facilities management experience and quality control with a Fortune 500 company.  He joined RoofConnect in 2010 as our Director of Operations.  After four years of exceptional leadership, Jeremy was promoted to Vice President of Operations. Additionally, Jeremy is responsible for contractor performance and continuous improvement.  And make note…Jeremy is Six Sigma black belt certified.

Teresa Barnhill, Contractor Coordinator

Teresa has been with RoofConnect since 2005. She began as a customer service representative and moved to invoicing as a supervisor. Teresa played an integral role during the transition of RoofConnect’s centralized corporate headquarters to Sheridan, Arkansas a few years ago as Customer Service Manager. Teresa is now challenged with the daily management and development of RoofConnect’s member contractor base.

Favorite quote: “The happiest of people don’t necessarily have the best of everything; they just make the most of everything they have. So live it up, laugh loudly and love deeply.” – unknown

Craig Burkhalter, Regional Account Manager

Craig joined RoofConnect as a Regional Account Manager in February 2017. He is based out of Atlanta, GA, and his primary focus is working with Public Sector customers in Georgia. Prior to joining RoofConnect, Craig spent over 6 years with a commercial building products manufacturer. He has a Bachelor’s Degree in Finance. In his spare time, Craig enjoys golf and spending time at the beach with his family.

Favorite Quote: “It always seems impossible until it’s done.” – Nelson Mandela

Steve Heidorf, Regional Account Manager

Steve also joined RoofConnect as a Regional Account Manager in February 2017.  His focus area is Public Sector customers in the state of Ohio. Steve’s background includes 21 years in education and 6 years of building material sales. He has a Masters in Education Administration from Cleveland State University. Steve enjoys all things Cleveland sports, spending time with family, golf and fishing…and raising two teenage daughters!

Favorite Quote: “Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be.” – Zig Ziglar

Cory Johnson, Regional Account Manager

Cory’s first endeavor with RoofConnect was assisting in onsite project management for major roofing projects. Then he set his sites on the Public Sector in East Texas and Arkansas. Cory has been an integral part of the early successes of RoofConnect’s delve into this market.

Cory is based out of our home office in Sheridan. He is recently married to his wife Whitney. He spends his free time volunteering to coach youth soccer.

Wendy Lites, National Account Manager

Wendy is a graduate of the University of the Ozarks with a Bachelor’s degree in business, she has years of customer service related experience. She has spent the last year at RoofConnect as a Regional Account Manager, working with Public Sector customers, and has recently made the change to National Accounts Manager for our Central United States region. Wendy is the proud mother of two boys and enjoys spending her free time with her family in the outdoors.

Mark Matoska, Regional Account Manager

Mark came on board with RoofConnect in March 2014 bringing with him over 8 years experience in National Account Management as well as Government Account Management with Fortune 500 companies. Mark is based in our corporate headquarters and is responsible for Public Sector sales.

Favorite Quote: “Listen to advice, but follow your heart” – Conway Twitty

Heather Nietfeld, Regional Account Manager

Heather joined our Public Sector sales team in February 2017. Her past experience includes Energy Manager, National Accounts Manager specializing in governments, and real estate.  As Energy Manager, she worked closely with commercial and residential clients in Ohio to help secure affordable fixed-rates, and negotiate energy contracts that provided real bottom-line savings options.

Heather willingly relocated from her hometown of Columbus, OH to serve in the Dallas/Ft. Worth area. She enjoys running, hiking and traveling.

Favorite Quote: “Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

Robert Rowe, National Account Manager

Robert graduated from The University of Arkansas at Little Rock and has been passionate about sales and account management since 1998 (working for two fortune 500’s during that time). “I enjoy sales and the opportunity for interaction and exposure to different people and new ideas it provides.” Robert continually strives to best serve his clients and company. Robert is based in our corporate headquarters and is responsible for our Western United Sates region.

Kimberly Speer, National Account Manager

Kim originally joined RoofConnect in 2014 as a Customer Service Specialist. After taking a short break to pursue other interests, she returned in 2016 as a National Account Manager. She is located in our home office and is the manager for our Southeastern United States Region.

Kim has a Bachelor’s Degree from the University of Arkansas at Little Rock and is a Founding Member of the National Women in Roofing Association.

“Anyone who has never made a mistake has never tried anything new.” – Albert Einstein

Mike Stivers, Director of National Account Sales

Mike has over 30 years in National Account Management and Operations with Fortune 500 companies. Mike joined RoofConnect in 2012 as a National Account Sales Manager. In 2016 he was promoted to Director of National Accounts, where he serves as a leader and mentor to our National Account Sales Team.

Favorite Quote: “Perfection is not attainable, but if we chase perfection we can catch excellence.” – Vince Lombardi

Ralph Velasquez, Regional Account Manager

Ralph has been with RoofConnect since January 2016 as a Regional Account Manager, serving the State of Tennessee’s Public Sector clientele. He has spent over 30 years in the commercial roofing business. The majority of that time has been with the public sector. Ralph has worked on all three sides of the roofing construction triangle: manufacturer, consultant and now contracting. He is familiar with all aspects of commercial roof design and construction management.

Ralph spent five years as a missionary to Africa in the late 80’s and early 90’s. He worked in Mozambique during the civil war establishing orphanages and supplying food relief. His favorite pastime is fly fishing with his wife, and enjoying his two daughters and four grandchildren.

Rachel Mooney, Marketing Coordinator

Rachel has been with RoofConnect since 2010. Rachel was a member of the customer service team for six months. In July 2010 she accepted the new position of Management Executive Assistant, serving as the right hand woman for the entire management team until August 2014. When the Marketing Coordinator position became available, she willingly stepped up to the plate. She is a Founding Member of the National Women in Roofing Association.

Rachel is the proud momma of a handsome son born in May 2011.

Favorite Quote: “A woman uses her intelligence to find reasons to support her intuition.” – Gilbert K. Chesterton